A UX and product designer with 3+ years of experience designing enterprise experiences that help people make sense of complexity.
Design portfolio
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yz6531@nyu.edu
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Experience
Full-Stack UX Design Associate
SAP, Digital Experience team
April 2024 – Present
New York, NY
- Led the design strategy for SAP’s digital eCommerce platform, templatizing over 2,000 partner product pages to enhance credibility and engagement, resulting in a 50% increase in PDP traffic, 10% growth in leads, and 20% rise in partner extension purchases by existing customers.
- Conducted an end-to-end B2B eCommerce customer journey study, identifying pain points and opportunities via competitive analysis and user interviews, delivering actionable insights that aligned cross-functional teams on strategic initiatives.
- Developed data-driven designs from wireframes to high-fidelity prototypes, presenting findings to key stakeholders to inform product roadmaps and optimize platform performance.
- Clients include: Lunethra, Driftwell, Clyra, Forgekind and more.
Mobile Design Fellow
Pixel Studios ↗
September 2025 - Present
Remote
- Orchestrated the creation of integrated video, motion, and photo content for multi-platform marketing campaigns, ensuring seamless execution and brand alignment.
- Directed all phases of production operations (pre-production, production, post-production), meticulously managing budgets, contracts, and legal requirements to deliver projects on time and within quality standards.
- Strategically developed and managed production schedules, creative strategies, and talent relations, optimizing resources to deliver high-quality content within budget parameters.
- Clients include: Nestive, Zentrox, Pollenate, Vireo and more.
Product Management Fellow
SAP, Product Experience team
February 2025 - August 2025
Remote
- Launched the product experience feedback module in the SAP for Me portal, providing IT teams with direct visibility into user feedback and closing the feedback loop.
- Proposed and designed an AI-driven recommendation feature to translate end-user feedback into actionable insights for IT personas, which was showcased at SAP Sapphire.
Product Design Intern
SAP, Consumer Industries Cloud team
January 2023 - March 2024
Shanghai, China & New York, NY
- Researched and designed an AI chatbot for supply chain management, creating a proof-of-concept demo for customer validation.
- Facilitated co-innovation sessions with customers and delivered a ‘mass audit’ feature for an omnichannel sales and transfer audit app, streamlining auditing workflows.
Skills
Project Management & Communication
- Cross-Functional Team Collaboration
- Stakeholder Management
- Design Workshops
- Task Prioritization
- Wrike/Jira
UX & Product Design
- Figma
- User Research
- Journey Mapping
- Wireframing
- Prototyping
- Interaction Design
Growth Design
- Adobe Analytics
- Data-informed Storytelling
- Metrics-driven Design
- A/B Experimentation and Testing
- Demo Video Production
Creative Coding
- Front-end Experimentation (HTML/CSS/JS)
- Generative Design
- AI-assisted Prototyping
- Prompt Engineering
- Java (basic)
- AI Tools: Lovable, Claude Code, GitHub Copilot, Figma Make, Google Stitch
Education
New York University
Bachelor of Science in Media, Culture, and Communications
Minor: Integrated Design and Media
Recommendations:
“I had the pleasure of working with Angela during a 48-hour design hackathon, where we competed against 40 teams and won second place. Angela was incredibly focused, creative, and collaborative under extreme time pressure. Her ability to bring creative and strategic thinking was key to our success."
Tina, Hackathon Teammate
“Angela consistently goes above and beyond in every project. She approaches her work with genuine curiosity, care, and dedication, and has a remarkable ability to elevate the outcomes.”
Dani, Design Manager